The NBA League is one of the main sponsored sporting events in the US. In recent news, AT&T® is replacing Verizon® as the NBA lead sponsor in the wireless telecommunications, one of the largest-spending marketing categories outside of and inside sports.
The multiyear agreement comprises marketing rights across USA Basketball, the NBA, the NBA 2K League, and WNBA. On the occasion of the NBA All-Star Weekend, AT&T® will take over the title sponsorship of the competition “Slam Dunk” from the wireless provider Verizon®.
The NBA All-Star Weekend games will take place on February 16, 2019, in North Carolina’s Charlotte city. In fact, the National Basketball Association’s website has started to show it as the “AT&T® Slam Dunk”, as the Dallas-based telecommunications company has already become its title partner.
This deal will “tip off” in a few days’ time at the All-Star event, where the fastest internet provider will also be the All-Star Practice and Media Day’s presenting sponsor. A couple of rookies (Diallo and Bridges) and second-year players (Smith and Collins) will take the Slam Dunk field.
Verizon®, which is an NBA patron ever since 2015 and a brand that has seven team sponsorships, will stay as an NBA content partner. Verizon’s focus will be on innovation, alongside a few content rings, until the existing NBA agreement of it expires.
Officials from NBA and AT&T® said they will work together on developing events and chances to bring basketball fans even closer to it through technologies comprising virtual reality, 4K, mixed reality, as well as other immersive approaches.
Fiona Carter, the Chief Brand Officer of AT&T® Communications, said, “We look forward to working with one of the most iconic leagues in the world, deepening our connection with basketball fans who represent increasingly young, diverse, tech-centric and socially engaged audiences that are important to our company. Connecting with these audiences through a great brand like the NBA allows us to grow customer relationships and create more memorable experiences at a game, at home, or on the go.”
Dan Rossomondo, the Senior VP of media and business development at the National Basketball Association, said, “We are thrilled to collaborate with one of the world’s leading communications and technology companies, with a slate of activities tipping off during NBA All-Star. AT&T® will help create unique experiences for the diverse fan bases represented across all of our leagues.”