Verizon Wireless® recently announced it would offer Apple Music to some customers at no cost and in an ongoing way. Previously, the wireless provider offered the service for free to its unlimited plan customers on a six-month trial basis, after which they would slide into the usual subscription price.
The recent announcement indefinitely expands the free streaming service. In other words, when you are a customer, you are saving shy below 120 dollars per year upon a standalone subscription. The carrier said the trial of the service was so popular among customers that it decided to extend it.
“When we introduced six months free of Apple Music to Verizon® Unlimited subscribers, we said it was just the beginning of a great collaboration between Verizon® and Apple to bring music streaming to our loyal customers,” said Angie Klein, Verizon’s VP of Marketing. “Our customers loved the offer, so we’re expanding the value of our Beyond Unlimited and Above Unlimited plans by including Apple Music at the same plan price. You can stream more of the music you love on the network you deserve.”
She further added, “With Apple Music included in Beyond Unlimited and Above Unlimited, you can either stream your favorite songs over 4G LTE or WiFi, or download songs for offline playback. Apple Music subscribers can enjoy more than 50 million songs anytime, anywhere, across iPhone, iPad, Apple Watch, Apple TV, Mac, HomePod, CarPlay and PC, as well as Android devices — all ad-free.”
The service is not available to all subscribers. You have to be on the Verizon® ‘Beyond Unlimited’ plan and ‘Above Unlimited’ plan. There is another tier plan called ‘Go Unlimited’. For that plan, however, you only get the free service for the trial months, as before.
Streaming music consumes the data of your unlimited plan, so if you were to do it exclusively on a mobile connection and you exceed the data allowance, charges apply. Yet again, each plan comprises substantial data that it is tough to imagine it would exceed. Its ‘Above Unlimited’ package, for instance, comprises 75 Gigabytes of 4G data. You can stream plenty of songs with 75 GB.
The Apple Music application is available for Android too, so the offering will be on hand also to subscribers who use something other than an Apple iPhone.
Bundling content for streaming is a route that internet providers are taking increasingly these days to entice customers. After all, when mobile devices are becoming more alike, not to mention pricier, it is increasingly significant to find areas of product differentiation.