Misleading Branding of 5G Continues to Show Up on Consumer Devices

Wireless ProviderIt appears that everywhere one turns, someone or the other is talking about the fifth-generation of wireless networks. 5G has customers in the US excited for quicker mobile browsing. However, 5G’s launch has already been marred with uncertainty and glitches.

As reports of the bumpy network launch of the wireless provider Verizon® do the rounds, its rival AT&T® appears to be having an altogether different problem with its version of 5G. As per a piece of online news on “The Houston Chronicle”, the mobile service operator has come under fire earlier this year for updating subscribers’ devices to display “5G E”, while not offering 5G for them. In fact, a recent study was conducted to show that “5G Evolution” is AT&T’s present bridge between LTE and the latest cellular technology, and it is not quicker than 4G networks from the likes of Sprint® and Verizon®.

The update was spotted by “Observer” newspaper on many customers’ Apple iPhones recently, which is just AT&T’s “Evolution” edition of its present LTE network. The frustration of subscribers is understandable considering rumors that a 5G iPhone is still many years away.

The media, in general, could not reach AT&T® for comment on this matter. While the “5G E” update has started to show up in January 2019, the confusion swirling among subscribers regarding what service they are getting is in full force, just as the real 5G network of AT&T® begins rolling out in the nation.

Despite the backlash from the press and customers against the misleading branding, Igal Elbaz, who is the senior VP of wireless technology at AT&T®, told “Tom’s Guide” that the Telco is being transparent on the technology.

Best Internet ServiceElbaz said, “What we’re trying to do is let [customers] know that there is an enhanced experience in their market.” With “enhanced experience”, he is referring to the LTE technology infrastructure which the Telco giant has established in hundreds of US markets, as the company prepares to unleash the 5G network.

The present 5G testing grounds of it are major metros such as Atlanta, Dallas, Charlotte, Houston, Jacksonville, Indianapolis, Louisville, Oklahoma City, New Orleans, San Antonio, Waco, and Raleigh. The company also intends to add more markets this year.

There is a race among AT&T® and Verizon® to launch commercial 5G nationwide.

The US is also keen on becoming the first to launch 5G, and no wonder it has dismissed the claim of South Korea regarding this as a ‘stunt’.